Coldsetter

Stop searching.
Start having conversations.

Tell Coldsetter who your ideal customer is and what you offer. It finds companies that match, researches each one, writes to them individually from your own mailbox, and hands you the ones who answer.

For an owner without a salesperson, and for a salesperson who knows how hard good leads are to find. No list building, no background research, no writing. You spend your time on the conversation.

Book a 20-minute callGet your market preview

You approve the first emails and the style. They go out from your own mailbox or from new ones we prepare, properly and gradually.

Worth a call this week
Example

  • Precision MetalworkES

    Interested

    Replied yesterday

    "Send me your rates for weekly runs to Bilbao."

    Why they fit: Makes metal parts and ships them weekly; the size and sector you described.

    Ask for Elena Ruiz, Sales manager+34 6•• ••• •••

  • Nordwind VerpackungDE

    Opened your emails

    Opened 4 times in the last 14 days

    Why they fit: Mid-size packaging maker in your target sector.

    Ask for Jonas Weber, Managing director+49 1•• ••• ••••

  • Atelier DuvalFR

    Opened your emails

    Opened 3 times in the last 14 days

    Why they fit: Small owner-run design studio, inside your size range.

    Ask for Claire Duval, Owner+33 6•• ••• •••

Every row shows who to ask for, why the company fits, and what it said or did.

How it works

Who you want, matched against who is out there.

Four stages. You approve the first emails, and you take over when someone answers.

You give Coldsetter

Your ideal customer+What you offer
  1. 01

    Found

    Coldsetter searches your market for companies that could fit, and keeps each one’s website and phone number wherever the source lists them.

  2. 02

    Good fit

    It reads each company’s own website and checks it against your ideal customer and your offer. The ones that do not fit drop out here, before anyone writes to them.

  3. 03

    Contacted

    An individual email to the most relevant person, in the language of the market you target, from your mailbox. If they open it but do not answer, a reminder. If the reminders go unanswered, or the address bounces, the next person at that company, if there is one.

  4. 04

    Worth a call

    They replied with interest or a question, or keep coming back to your emails. The company lands on your list with why it fits, what it said or did, and its phone number where one was found.

Your part

Approve the first 10–20 emails and the style. After that you see a daily sample of five, and one button pauses everything.

You get

A list of companies worth calling, with why each one fits and what it said or did, so you never start from nothing.

When does a company count as worth a call?+

Coldsetter tells real human interest apart from automatic opens. A company reaches your list when

  • it replied with interest, a question, or the name of the person who decides, or
  • it keeps coming back to your emails.

An open on its own is a hint, not proof, and the list marks it that way.

The obvious objection

This is not mass email.

You have tried cold email and hardly anybody answered. That is what happens when everyone gets the same message.

The email

Mass sending

One text, sent to everyone

Coldsetter

Written for that company, from what was found about it

Who receives it

Mass sending

Whatever address was on the list, usually info@

Coldsetter

The most relevant contact we find, a named person where there is one

If nobody replies

Mass sending

Nothing

Coldsetter

A reminder to whoever opened it, then the next person at the same company

Language

Mass sending

One text, one market

Coldsetter

Each email written in the language of the market you target

Your mailbox

Mass sending

Hundreds of identical emails a day, which filters learn to spot

Coldsetter

A few individual emails a day, raised slowly, so there is no pattern to spot

Price

One monthly price, instead of a hire.

An owner without a salesperson usually weighs this against hiring one. Coldsetter does the part that eats the week: finding who to call, and writing to them first.

Coldsetter

From €300

a month, for up to about 1,000 companies researched and contacted once warm-up is done. The first month is smaller.

plus a one-time setup

  • An individual email to each company, from your own mailbox or a separate sending domain
  • Every contact who shows interest is delivered to you, by email or in your account, where you can see everything
  • Data, research and writing included, in one bill
  • You approve the first emails, then check a daily sample

Need more in a month? Add a one-off pack of extra companies.

Book a 20-minute call

Hire a salesperson

€1,300–2,000

a month gross, plus the employer’s social-insurance contributions

plus recruiting, training and managing

  • Still needs someone to tell them who to call
  • Still needs the same tools to find and write to companies
  • Holidays, sick days, and starting over when they leave
Where that comes from+
  • Gross pay for a junior salesperson who finds companies, assesses them and writes to them. The employer’s social insurance, bonuses, equipment and the tools come on top.
  • Pay differs from country to country. Use the figure you would actually pay.

Build it from tools

€500–2,800

a month, tools and a part-time person to run them

plus €430–2,600 to set up, and your time to set it up

  • Four or five subscriptions, logins and bills
  • Usage credits that can run out mid-month
  • Someone who has to run it every week
Where that comes from+
  • A contact database, an enrichment tool, a sending tool, an AI writer, a domain and mailboxes. Each tool comes with strict limits of its own: credits and usage caps.
  • A few hours a week from the person running it: your own part-time junior or a freelance specialist.
  • When that person leaves, what they built mostly leaves with them.

Tool prices are from the vendors’ own pricing pages; the AI-writing and mailbox costs are estimated; the salary is from public job ads plus the employer’s social-insurance contributions; freelance rates and setup fees are from public pricing guides. Prices are converted to euros at approximate rates. The person’s time is counted at a minimum; many teams need more. Your own quotes will differ.

No free trial. Money back instead.

If the first month brings no positive result (not a single interested reply), we return your money, minus the direct costs we paid out for your campaign: company data, AI processing and email checks.

A positive result means at least one interested reply. Our own time and the setup work are not deducted.

Your mailbox

Your name is in safe hands.

Before a campaign starts, we check your mailboxes and work out the best way to send. Emails can go from your company mailboxes or from new mailboxes on separate infrastructure, which we can provide if needed. Either way, every protection below applies.

A few a day

A low daily volume per mailbox, with minutes between one email and the next. Never a burst.

A slow start

The first weeks are a warm-up: the daily number starts small and rises gradually.

Constant monitoring

Sending is monitored all the time. If anything is wrong, it pauses at once and resumes only once everything is fixed.

You approve, then you check

You approve the first 10–20 emails and the style, then see a daily sample of five. One button pauses everything.

It stops when they answer

A reply ends the sequence. Only a reply that reads as an automatic out-of-office lets the reminders carry on.

Servers in the EU

Our server and backups are in the EU.

Straight answers

Answers to the most common questions.

So you know what to expect before you start.

What to expect

In a large company, the road to the right person is longer+
For a small or mid-size company, Coldsetter finds clear contacts and an email reaches the right person quickly. In a large company more people take part in a decision, so we use a more elaborate process: extra channels such as LinkedIn, and sometimes several campaigns for one company. It works; it just takes longer.
What happens once every company in a market has been contacted?+
Every market holds a limited number of companies that fit, so we estimate its size on the very first call. Once they have all been contacted, we choose the next market or segment together.

Other questions

Does Coldsetter make the calls as well?+
No. It brings you the companies worth talking to, and you talk to them. Selling what you sell is something you do better than any system.
What do I receive, and when?+
During the first month, every contact who shows interest is delivered to you, by email or in your account, where you can see everything. An interested contact can be sent to you by email immediately. You choose how often you get a report: daily, weekly or monthly.
Will this damage my email domain?+
It is sent in a way that protects your domain. Before a campaign starts, we check your mailboxes and assess the sending options. Emails can go from your company mailboxes or from new ones on separate infrastructure, which we can provide if needed. Either way the same protections apply: few emails a day, a slow warm-up, every email different, and a pause if emails bounce.
What if the first month brings no result?+
Then we return your money, minus the direct costs we paid out for your campaign: company data, AI processing and email checks. A positive result means at least one interested reply; if there is not a single one in the first month, you are refunded on those terms.
Which languages does it write in?+
Each campaign writes in one language, set for the market you target, and Lithuanian and English are both built in. The emails are written natively in that language, not translated sentence by sentence from English.
Is this allowed under GDPR (the EU data protection rules)?+
Yes, when there is a legitimate interest. GDPR allows contacting businesses when the offer relates to the recipient's work – that is legitimate interest (GDPR Art. 6(1)(f)). Coldsetter is built for exactly that: business contact details, a relevant offer, a clear sender, and anyone who replies asking us to stop gets no further emails from that campaign. You are the data controller and Coldsetter is the processor. Rules may differ by country.
Where is the data processed?+
Our server and backups are in the EU. To write the emails we use one of the world’s leading AI services, which runs in the United States.

Book a call

Twenty minutes. Here is what happens in them.

  1. 01What you sell, who buys it, and which market to start in.
  2. 02An estimate of how many companies there actually match, on the call, not afterwards.
  3. 03Whether it is worth it for you. If I think it is not, I will say so.

No slides, and no second call with a different person.

Pick a time

The email is not a sales channel.

The email is the signal that tells you who is worth calling.

I bring you who to call; I do not call.

Vidūnas·Founder, Coldsetter

Get your market preview

Not ready for a call? Tell me what you sell and who to, and I will send back a first look at your market before you buy anything.

Only I read this. No newsletter, no sequence.

Book a 20-minute call